A Breakdown of The Subcultr Method
Developing lifestyle brands require structure and foundation. Our two-part workshop will guide you and your brand through the building blocks of communicating with your audience and is essentially an investment for the future and longevity of your business.
Developing lifestyle brands require structure and foundation. The Subcultr Method provides you with that and more. The two-part workshop will guide you and your brand through the building blocks of communicating with your audience and is essentially an investment for the future and longevity of your business.
The Subcultr Method was originally crafted to help you elevate your socially conscious business into becoming a bold lifestyle brand - this system was implemented to provide you with a fully immersive branding experience where we take a comprehensive look at your brand core, positioning and persona, and challenge the way you view your business.
Focusing most of our development in the strategy stage, we help you gain clarity on your brand story by helping you further define and understand your ‘why?’.
Our process is designed to empower and solidify the relationship you have with your audience, helping you deeply connect to your brand’s community.
So, let's breakdown the method behind the madness, and show the truth and reason behind the Subcultr Method →
Phase One: Brand Strategy
The very first phase of the Subcultr Method is completely rooted in brand strategy.
We start by defining your brand internally, from the core. This includes your brand purpose, vision, and values. We also dig deep into your target audience, target market and brand goals.
When your brand can easily define itself and knows who it is, where it is going and why it exists, you are able to build a community of loyal consumers who are aligned with your vision and the lifestyle you want to lead. You begin to develop the human connection aspect of your brand, the part of your brand your audience will remember and grow a relationship with.
It’s a literal win-win!
Phase Two: Brand Identity
Once we’ve developed the strategy behind your brand and you now have a full grasp on everything from your purpose, vision, and values to your personality, tone of voice and tagline, we then begin to collaboratively formulate the unique aesthetic that will be the face of your bold brand.
Throughout this phase, we present your new redefined logo with variations, colour palette, type suit and supporting elements, all later arranged on a brand guide for you to keep.
This aesthetic will combine aspects such as your individual creativity and self-expression as well as important strategic considerations from our expert team.
Phase Three: Brand Touchpoints
Now that your brand is established from the inside out, we can move onto the final phase of our process. This is when we begin to design your brand assets such as the website, business cards, social media templates and packaging designs.
These ‘touchpoints’ are the many ways your brand will begin formulating recognition and build impressionable relationships.
Our process was strategically designed for each phase to work in sequence with one another. We truly believe successful branding can not be done without strategy. That is why we don’t cut corners! Whenever we work with brands, strategy is included in each offering.
If you are ready to develop your brand from the ground up and connect to your audience on a deeper level but require guidance on how to successfully do so, we are here to take the leap with you!
Head over to our contact page to apply so we can begin to learn more about your brand.
Talk to you soon,
The Subcultr Team xo