top of page
Open Site Navigation
subcultr blog

The Future For Small Businesses after COVID-19

Raise your hand if you started your business in the middle of the pandemic 🙋‍♀️

Raise your hand if you started your business in the middle of the pandemic 🙋‍♀️

It’s no secret that COVID definitely changed a lot of things in our everyday lives. Our personal, social, and professional lives went completely rogue - including our careers.

Everything seemed uncertain.

Whether you had a regular 9-5 job before or were on the brink of starting your own business - you had to take a pause & strategically plan what your next step was. We’re now almost 2 years past that point - we got through the hard part. During the pandemic, things might have seemed pretty unstable, but yet we were all at home putting in the work & sweat into our small businesses, booking clients, and truly nourishing our newborn businesses the way a new business typically needs in the beginning.

But what is the plan for post-pandemic?

It's all about a growth mindset and evolving perspectives!

Here are 3 ways your small business will ultimately survive, even after the world opens back up →

Must be Flexible/ Adaptive

Being a business owner, you have to be prepared for the impossible - both good, and not so good. This also goes for the circumstances now! Your business needs to turn the tides around and be able to pivot your offerings towards products/ services of increased demand. For example, some bikini companies have now used their fabrics to create matching face masks.

Genius right? It doesn't have to be a complicated idea, it can be something as simple as making use of extra material from your regular products! Businesses must be able to be flexible and accommodate change. Things like contact-free pickup, home-shopping, and delivery options allowed many retailers to stay in the game! Changing your whole business model requires some gut, but flexibility is essential if you want to thrive during times of uncertainty.


You were creative before and during the pandemic, what makes you think things have changed now? Life might be changing but your natural creativity has not - you just have to find other ways to emphasize it.

Being forward-thinking and finding new ways to solve your consumers' problems is the only way to give your brand the edge for fighting the post-pandemic apocalypse.

Having your own business is already taking a risk alone, why not experiment with different ideas you’ve had cooking in your subconscious mind for the last year - if you’re having a slow season, now is the time to encourage yourself to get creative!

Test that new idea you were thinking and really push your creative boundaries - think outside of the box and most importantly, take advantage of technology!

Get crazy!


I know we’ve all heard the phrase, “communication is key”.

Well, it’s absolutely the truth! Being transparent and keeping communication flowing with the team and your community is super important. Even if face-to-face interactions are limited during the pandemic, think of other ways to communicate with your audience.

Whether things are booming, or if things are dying down - it’s important to keep that same energy no matter which side your business is on! Don’t get discouraged when things might not be moving in a linear direction for you - your business journey will never be a simple, linear path.

Things like social media, newsletters, and podcasts are just some ways to keep those communication lines flowing.

Remember: choose what works best for your business and just go for it babe!


No matter what stage you’re at in your business journey, it’s important to know that you are not alone when it comes to being unsure in these confusing times.

Trying to get back into the way things used to be can feel tricky to position yourself and your business in the right part of the spectrum.

Think strategy - and at the end of the day, it all comes from within.

We challenge you to make a list of the things you want to achieve post-pandemic!

- Team Subcultr

Branding for the Collective™

bottom of page