If you're familiar with SUBCULTR, then you've definitely heard us talking about lifestyle brands, and you might be wondering: WTF is a lifestyle brand anyway? To put it simply, lifestyle brands embody a shift in traditional marketing that's been known to be superficial or trivial--think vibrant or shallow ads--to marketing that has a more profound, intrinsic and thoughtful approach to consumer interaction.   

This shift is driven by both the extensive number of well-rounded products overwhelming the market and by the customer's desire to engage meaningfully with companies. Basically, with so many options out there, we now have the choice to support businesses that engage with us on an authentic and emotional level, and most importantly, offer us something more than just a product. 

So what are lifestyle brands offering? Well, just that, a lifestyle. They seek to inspire, guide and motivate people, and connect them to a larger community that shares similar beliefs. So, instead of simply buying a product because it appears to be cool, you're buying it because it speaks deeply to you and the life you want to manifest for yourself. This means that brands you support are often in alignment with your personal views, values, and goals, thus, your engagement with the company helps you live a more authentic and confident life.

This deep connection with customers is the end goal of any lifestyle brand and has transformed marketing into a more trustworthy and positive industry. Think of lifestyle brands as "conscious brands." This is why being genuine in branding can help businesses connect you to others with the same worldview. At SUBCULTR, we love developing lifestyle brands because we want to help businesses make authentic connections and positive impacts on their consumers' quality of life.