The Art of Giving Made Easy. Pure was inspired & designed with the idea of giving wholeheartedly. They have curated each box with love & pureness by carefully selecting each individual item. They want each person who opens a box from Pure to feel the love of the giver. There is a quote inside each box that defines the meaning of Pure, “One who loves with purity considers not the gift of the lover, but the love of the giver”. Pure stands for something authentic & real, just like the gifts you are gifting to your loved ones. They know how important the people you love are to you, which is why they have designed each gift out of the pureness of their hearts.